Rankin Carroll
Coverage of Rankin Carroll in the Nexus archive.
- The executive behind M&M's says this is marketing's most overlooked skill
Rankin Carroll, Mars' chief brand officer, argues that entertainment remains a crucial but overlooked element in modern marketing. Mars is shifting toward personalized, engaging content, exemplified by Snickers' UEFA Euro 2024 campaign using AI and WhatsApp to create interactive experiences.
- Your candy ads are about to get a lot more personalized, Mars says
Mars is shifting to data-driven, personalized marketing campaigns using AI, exemplified by Snickers' AI soccer campaign offering personalized jokes. The strategy aims to reduce advertising waste and improve targeting, supported by Mars' acquisition of Kellanova brands and a partnership with Publicis for consumer data.
- Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Rankin Carroll, Mars Snacking's CBO, discusses the $36 billion acquisition of Kellanova and marketing insights on the CMO Insider podcast. The episode includes a sponsored segment from LinkedIn Ads.