Oliver Wright
Coverage of Oliver Wright in the Nexus archive.
- AI shopping assistants growing in popularity, but consumer trust still lags
AI shopping assistants from Amazon, Walmart, and Michaels are increasingly used by 43% of online shoppers, but 86% still verify recommendations elsewhere. Product.ai reports skepticism, with 42% distrust for purchases over $25, while Accenture finds 74% of AI users trust agents more than friends for purchases. Experts note AI prioritizes value over price and recommend verifying details before buying.
- Price hikes pushing consumers to abandon their favorite brands
Consumers are increasingly abandoning their preferred brands due to significant price hikes, with 60% switching brands this year and 70% reporting reduced loyalty. AI-driven recommendations are also influencing purchasing decisions, as 37% of AI users consider alternative brands based on algorithmic suggestions.