Dossier
brand loyalty
Coverage of brand loyalty in the Nexus archive.
- Baby boomers hate 10 things about today's grocery stores
Baby boomers express frustration with modern grocery stores, particularly self-checkout systems, digital-only coupons, and frequent product relocations. Surveys show older adults prefer cashier-assisted checkout, value cleanliness, and prioritize brand loyalty, contrasting with younger generations' shopping habits.
- Price hikes pushing consumers to abandon their favorite brands
Consumers are increasingly abandoning their preferred brands due to significant price hikes, with 60% switching brands this year and 70% reporting reduced loyalty. AI-driven recommendations are also influencing purchasing decisions, as 37% of AI users consider alternative brands based on algorithmic suggestions.