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AI shopping assistants growing in popularity, but consumer trust still lags
AI shopping assistants from Amazon, Walmart, and Michaels are increasingly used by 43% of online shoppers, but 86% still verify recommendations elsewhere. Product.ai reports skepticism, with 42% distrust for purchases over $25, while Accenture finds 74% of AI users trust agents more than friends for purchases. Experts note AI prioritizes value over price and recommend verifying details before buying.
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