Havas
Coverage of Havas in the Nexus archive.
- South, West Side Teens Pitch Social Media Campaigns To Stop Gun Violence: ‘It’s Not OK’
Teens from Chicago's South and West sides participated in an anti-gun violence social media campaign pitch event organized by Project Unloaded and Havas. The six-week program educated students on gun violence, with participants sharing personal experiences and proposing campaigns to address community safety. Last year's winning campaign reached 250,000 teens, and this year's entries focused on deterring violence at events like 'teen takeovers.'
- Trump's former campaign manager running multimillion dollar pro-Israel influencer campaign: Report
Trump's former campaign manager Brad Parscale ran a multimillion-dollar pro-Israel influencer campaign through his firm Clock Tower X, contracted by Havas. The campaign targeted young conservatives using social media platforms, with influencers compensated based on engagement metrics. The stated goal was combating antisemitism, but the report suggests the true aim was preventing criticism of Israel among conservatives.
- Trump's former campaign manager running multimillion dollar pro-Israel influencer campaign: Report
Brad Parscale, Trump's 2020 campaign manager, ran a pro-Israel influencer campaign through his firm Clock Tower X, funded by Israel to critique Trump's Iran ceasefire and counter antisemitism. The campaign used conservative influencers, including Eyal Yakoby, to generate content on social media platforms, with payments tied to engagement metrics.
- Vincent Bolloré
Vincent Bolloré, owner of media outlets like Cnews and Europe 1, has expanded his influence by launching the Catholic think tank 'Institut de l’espérance.' The institute promotes policies such as restricting immigration, ending abortion barriers, and reducing public spending, aiming to shape the upcoming presidential election. Despite recent declines in CNews ratings, Bolloré remains confident in his media empire's impact on the political landscape.
- Creativity strikes back at the Cannes Lions advertising festival
The 2023 Cannes Lions advertising festival emphasized human creativity over AI, with Chipotle's Fernando Machado criticizing overreliance on optimization tools. A Havas study revealed 84% of brands face consumer indifference, while AXA France won a top award for a campaign addressing domestic violence coverage.