Influenceable

Trump's former campaign manager Brad Parscale ran a multimillion-dollar pro-Israel influencer campaign through his firm Clock Tower X, contracted by Havas. The campaign targeted young conservatives using social media platforms, with influencers compensated based on engagement metrics. The stated goal was combating antisemitism, but the report suggests the true aim was preventing criticism of Israel among conservatives.

Brad Parscale, Trump's 2020 campaign manager, ran a pro-Israel influencer campaign through his firm Clock Tower X, funded by Israel to critique Trump's Iran ceasefire and counter antisemitism. The campaign used conservative influencers, including Eyal Yakoby, to generate content on social media platforms, with payments tied to engagement metrics.