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Fontana Candle Company

Coverage of Fontana Candle Company in the Nexus archive.

Earliest in view: Jul 25 · 09:00 UTCMost recent: Jul 25 · 09:00 UTC

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BUSINESSJul 25 · 09:00 UTCFORTUNE
Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars
Capital One sponsored Major League Baseball’s All-Star Village in Philadelphia, aiming to deepen customer loyalty through experiential marketing. The company committed $125 million to a five-year MLB partnership, leveraging sports to differentiate in the competitive credit card market.