BUSINESSJul 25 · 09:00 UTCFORTUNESheryl Estrada

Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars

Capital One sponsored Major League Baseball’s All-Star Village in Philadelphia, aiming to deepen customer loyalty through experiential marketing. The company committed $125 million to a five-year MLB partnership, leveraging sports to differentiate in the competitive credit card market.

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Mentioned

Capital OneorganizationMajor League BaseballorganizationAmit DesaipersonJason KriegerpersonPennsylvania Convention CenterplacePhiladelphiaplaceAmexorganizationFontana Candle Companyorganization

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