Dossier
Amit Desai
Coverage of Amit Desai in the Nexus archive.
- Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars
Capital One sponsored Major League Baseball’s All-Star Village in Philadelphia, aiming to deepen customer loyalty through experiential marketing. The company committed $125 million to a five-year MLB partnership, leveraging sports to differentiate in the competitive credit card market.