Dossier
Dettol
Coverage of Dettol in the Nexus archive.
- Hygiene brand Dettol faces PR crisis in China after ad aimed at critiquing misogyny backfires
British hygiene brand Dettol faced backlash in China for an advertisement perceived as objectifying women, leading to an apology and the ad's removal. Legal experts suggest it may have violated local laws, potentially resulting in penalties.
- Disinfectant brand apologises after ‘toxic men’ advert backfires in China
Dettol apologized after an advertisement in China intended to challenge sexism was criticized for reinforcing it. The backlash led the disinfectant brand to issue a public apology.
- Reckitt’s Sales Weighed Down by Cold Drugs, Iran War Fallout
Reckitt's sales declined due to reduced demand for cold drugs and the impact of the Iran war. The article also mentions Dettol antibacterial spray cans available in UK supermarkets.