Reckitt
Coverage of Reckitt in the Nexus archive.
- The new CMO playbook: how marketers are balancing broader remits and tighter budgets
Marketing leaders are expanding beyond traditional ad creation to roles involving AI, community building, and culture shaping, despite flat budgets. CMO representation in the C-suite is declining, with companies like UPS and Reckitt merging marketing roles with commercial functions. Research shows 46% of marketing and finance decision-makers link marketing value to profitability and revenue growth.
- Tech leaders are moving beyond AI hype: Here’s what’s actually working
Tech leaders are transitioning from AI hype to practical applications, focusing on scaling pilots and addressing business challenges through employee-centric AI strategies. Executives from Mars Pet Nutrition, Saint-Gobain, Reckitt, and Orange discuss methods to avoid 'pilot purgatory' by aligning AI projects with real-world workflows and securing organizational buy-in.
- Reckitt’s Sales Weighed Down by Cold Drugs, Iran War Fallout
Reckitt's sales declined due to reduced demand for cold drugs and the impact of the Iran war. The article also mentions Dettol antibacterial spray cans available in UK supermarkets.