advertising
Coverage of advertising in the Nexus archive.
- Meta rolls out Muse, a new AI image generator
Meta has launched Muse, a new AI image generator, with applications in advertising, decorating, and creator-based opportunities.
- ‘Who should I vote for?’ Voters turn to AI before casting their ballots
Voters are using AI to decide whom to vote for, as AI offers an efficient way to navigate political campaigns and ballot measures. The technology helps users avoid the overwhelming amount of political literature, advertising, and commentary.
- Australia's competition regulator takes Amazon to court over alleged unfair Prime subscription contract terms
Australia's competition regulator is suing Amazon over alleged unfair Prime subscription contract terms that required subscribers to pay AU$2.99 to avoid advertising and offered no refund options. The legal action claims these terms violated consumer protection laws.
- Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights
Reddit COO Jen Wong aims to grow the platform to 1 billion users, highlighting its shift from a niche forum to a mainstream site with 120 million daily users. Reddit became profitable in 2024, driven by advertising revenue, and has expanded its appeal with diverse communities ranging from skincare advice to vintage cameras.
- Disinfectant brand apologises after ‘toxic men’ advert backfires in China
Dettol apologized after an advertisement in China intended to challenge sexism was criticized for reinforcing it. The backlash led the disinfectant brand to issue a public apology.
- David Droga on AI and the end of ‘mediocre’ human-made ads
David Droga argues AI will eliminate mediocre creative work in advertising and related fields, emphasizing the resilience of originality. OpenAI is expanding into ad revenue with tools to automate creative processes, drawing attention at the Cannes Lions event.
- Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business
Walmart's chief growth officer, Seth Dallaire, highlights AI's role in reshaping the company's advertising strategy, emphasizing contextually relevant ads in AI-powered tools like Sparky. The ads business grew 46% last year to $6.4 billion, with a focus on improving customer experience and avoiding intrusive advertising.
- NY law requires ads to disclose AI usage
New York has enacted a law requiring the disclosure of artificial intelligence in advertising, particularly in the film and television industry. Governor Kathy Hochul highlighted it as the first-in-the-nation measure to enhance AI transparency.
- This robotics CEO wants to automate the work that makes people quit
Felipe Chavez, CEO of Robot.com, aims to automate repetitive and mundane tasks using robots to reduce human labor in areas like delivery, warehouses, and food service. The company has deployed over 500 robots, primarily for delivery, and plans to expand into other sectors. Chavez envisions robots handling specific tasks to allow humans to focus on meaningful activities.
- Meta is selling $3.99 monthly subscriptions for Instagram Plus
Meta is offering a $3.99 monthly subscription for Instagram Plus, which includes features such as longer stories and deeper metrics. This move aims to diversify Meta's revenue sources beyond advertising.
- Trader Joe's customers sue over coffee's caffeine levels
Trader Joe's customers are suing the company over allegations that a coffee product was advertised as fully caffeinated despite containing lower caffeine levels. The lawsuit claims the company misrepresented the product's caffeine content.