Dossier
David Droga
Coverage of David Droga in the Nexus archive.
- David Droga on being 'the last Don Draper,' AI’s impact on creativity, and why the boldest ads are the easiest sells
David Droga, vice chair of Accenture Song and most decorated creative in Cannes Lions history, discusses AI's impact on advertising, the effectiveness of bold ideas in marketing, and lessons from the New York Times’ campaign in an interview with Mixed Signals.
- David Droga on AI and the end of ‘mediocre’ human-made ads
David Droga argues AI will eliminate mediocre creative work in advertising and related fields, emphasizing the resilience of originality. OpenAI is expanding into ad revenue with tools to automate creative processes, drawing attention at the Cannes Lions event.