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Fabian Ouwehand

Coverage of Fabian Ouwehand in the Nexus archive.

Earliest in view: Jul 20 · 20:32 UTCMost recent: Jul 20 · 20:32 UTC
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  • BUSINESSJul 20 · 20:32 UTCBUSINESS INSIDER
    TikTok side hustlers beware: AI is coming for your job

    TikTok Shop creators and brands are using AI to generate shoppable videos, threatening side hustlers who rely on manual content creation for e-commerce. AI-generated videos often underperform real influencer content but are being adopted by brands to automate marketing. Some brands, like SharkNinja, have banned AI use due to reputational risks.

Fabian Ouwehand · Dossier · The Nexus