PR pros say Neutrogena botched its response to the Hayden Panettiere backlash. Here's what they think it should do now.

PR experts criticized Neutrogena for allegedly botching its response to a reputational crisis following Hayden Panettiere's account of being dropped by the brand after speaking about postpartum depression. Critics argued that Neutrogena’s statement was too late and insufficient, particularly because they disabled comments on their post. PR professionals advised the brand to increase transparency, review morals clauses in ambassador contracts, and improve its relationships with spokespeople.