What Magic: The Gathering’s record year reveals about America’s stalled adulthood economy

Magic: The Gathering generated $1.72 billion in 2025 revenue, a 59% increase, becoming Hasbro's top profit driver. The surge in card sales coincided with a decline in doll sales, reflecting millennials' shifting spending as economic factors delay adulthood and parenthood. New research reveals a 53% true U.S. homeownership rate (vs. 65% previously reported), with significant disparities among adults under 35.