TECHNOLOGYBUSINESS INSIDER
What if Facebook just becomes TikTok? We may find out soon.
Facebook is testing a TikTok-like feature that displays a full-screen video feed by default, aiming to shift user experience toward endless video content. The test, starting in 'video-heavy countries' this fall, allows users to opt out and return to the traditional feed, with potential U.S. rollout in 2027.
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Adjacent reporting
- Facebook considers giving up and becoming TikTok
- TikTok’s road to becoming a super app
- Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
- Prime Video is adding a TikTok-like feed
- NYT tries to catch up to video-addicted audiences
- TikTok is testing a new service that could reshape its shopping network