NYT tries to catch up to video-addicted audiences

The New York Times is increasing investment in visual content to compete with video-centric platforms like TikTok and YouTube. This follows a past failed 'pivot to video' in the 2010s, where publishers overrelied on Facebook's video incentives, leading to the collapse of companies like Mic and Mashable. Current efforts aim to adapt to audiences' sustained demand for short- and long-form video.