TECHNOLOGYTHE VERGE
Facebook considers giving up and becoming TikTok
Facebook is testing a new interface featuring full-screen video content upon app launch, aiming to retain users amid competition from TikTok. The changes, announced by Facebook head Tom Alison, will initially target countries with high video content preference and may expand to the US next year.
Related Signal
Adjacent reporting
- TikTok’s road to becoming a super app
- TikTok now wants to be the place you book the trip you just saw on TikTok
- TikTok is testing a new service that could reshape its shopping network
- NYT tries to catch up to video-addicted audiences
- Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
- Prime Video is adding a TikTok-like feed