Dossier
weight-loss drug market
Coverage of weight-loss drug market in the Nexus archive.
- Novo sues Lilly amid escalating weight-loss rivalry
Novo Nordisk sued Eli Lilly for misleading advertising in the US weight-loss drug market, alleging outdated weight-loss comparisons. Novo also previously sued Hims & Hers over a copycat version of Wegovy. The dispute highlights differences in global advertising regulations, as most countries prohibit ads for prescription-only medications.
- Brazil’s Weight-Loss Drug Market Enters a Price War
Eli Lilly reduced the price of its weight-loss drug Mounjaro in Brazil by up to 36% through a loyalty program, with starter packs dropping from R$3,350 to R$2,250. Some drug combinations saw price cuts exceeding R$2,000, triggering a price war in Brazil's weight-loss drug market.