Dossier
disease awareness campaigns
Coverage of disease awareness campaigns in the Nexus archive.
- Novo sues Lilly amid escalating weight-loss rivalry
Novo Nordisk sued Eli Lilly for misleading advertising in the US weight-loss drug market, alleging outdated weight-loss comparisons. Novo also previously sued Hims & Hers over a copycat version of Wegovy. The dispute highlights differences in global advertising regulations, as most countries prohibit ads for prescription-only medications.