Dossier
universal EV platform
Coverage of universal EV platform in the Nexus archive.
- Ford's $30,000 EV truck is coming in 2027. Here's what we know.
Ford is launching a $30,000 electric truck in 2027 as part of its new Universal EV Platform, aiming to reduce costs and improve production efficiency. The vehicle will compete with gas-powered models like the Toyota RAV4 and Mustang EcoBoost in terms of space and performance.
- Ford's $30,000 EV truck is under wraps. Its camouflage is an ad.
Ford's upcoming $30,000 electric pickup truck uses camouflage with QR codes linking to a product announcement site during public testing. The truck represents Ford's new EV strategy after discontinuing the underperforming F-150 Lightning, focusing on a universal EV platform to build multiple vehicles efficiently.