Dossier
Alan Clarke
Coverage of Alan Clarke in the Nexus archive.
- Ford's $30,000 EV truck is under wraps. Its camouflage is an ad.
Ford's upcoming $30,000 electric pickup truck uses camouflage with QR codes linking to a product announcement site during public testing. The truck represents Ford's new EV strategy after discontinuing the underperforming F-150 Lightning, focusing on a universal EV platform to build multiple vehicles efficiently.
- Ford’s EV and software chief Doug Field is leaving the company
Doug Field, Ford's former EV and software chief, is leaving the company next month, with Alan Clarke taking over as vice president of advanced development projects. Ford recently announced a $19.5 billion writedown on its EV investment and discontinued several electric models, including the F-150 Lightning.