Dossier
under-$3 value menu
Coverage of under-$3 value menu in the Nexus archive.
- McDonald's is rethinking its value menu. We want your take.
McDonald's is rethinking its value menu after challenges with its latest offerings and digital discounts. The company's CEO acknowledged execution issues, including difficulties rolling out an under-$3 menu and overlapping promotions, which contributed to slower US sales growth.