Dossier
digital discounts
Coverage of digital discounts in the Nexus archive.
- McDonald's is facing slowing sales. Its under $3 value menu shows why
McDonald's US sales growth slowed to 0.8% in Q2 compared to 2.5% in the prior year, with CEO Chris Kempczinski attributing the decline to challenges with the new under $3 value menu and reduced digital discounts. Franchisees inconsistently implemented the menu, and the promotion-heavy quarter overwhelmed customers.