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trunk or treat

Coverage of trunk or treat in the Nexus archive.

Earliest in view: Jul 22 · 11:00 UTCMost recent: Jul 22 · 11:00 UTC
Co-mentioned in this coverage
Hersheyorganization1Stacy Taffetperson1Halloweentopic1Amazonorganization1Morning Consultorganization1
Recent coverage
  • BUSINESSJul 22 · 11:00 UTCBUSINESS INSIDER
    For Hershey, the battle for Halloween starts now

    Hershey is redefining Halloween as a multi-season event starting months before October 31, leveraging trends like 'trunk or treat' and summer candy purchases. The company is using AI-driven marketing strategies and restructuring its teams to better respond to consumer behavior shifts, following disappointing Halloween sales in 2025.

trunk or treat · Dossier · The Nexus