Dossier
sales and customer experience
Coverage of sales and customer experience in the Nexus archive.
- Companies struggle to measure AI's ROI
Business leaders at New York Tech Week discussed challenges in measuring AI's return on investment, with some citing 'massive over-investment' and others attributing spending cuts to difficulty quantifying results. Software engineering workflows, particularly in coding capabilities, are driving costs, while AI companies focusing on measurable tasks like sales and customer experience may see near-term benefits.