Dossier
quiet luxury
Coverage of quiet luxury in the Nexus archive.
- What's hot and what's not in the wardrobes of AI's newly minted millionaires
The AI wealth boom is driving demand for luxury brands like Brunello Cucinelli, Loro Piana, and Chrome Hearts among tech founders and employees. These brands thrive with 'quiet luxury' aesthetics, sustainability focus, and limited-edition items, while Chanel and The RealReal expand in San Francisco to cater to the new tech elite.
- Taylor Swift and Kate Middleton's favorite 'quiet luxury' handbag brand just became far more affordable
Taylor Swift and Kate Middleton's favorite 'quiet luxury' handbag brand has become more affordable.