The RealReal
Coverage of The RealReal in the Nexus archive.
- What's hot and what's not in the wardrobes of AI's newly minted millionaires
The AI wealth boom is driving demand for luxury brands like Brunello Cucinelli, Loro Piana, and Chrome Hearts among tech founders and employees. These brands thrive with 'quiet luxury' aesthetics, sustainability focus, and limited-edition items, while Chanel and The RealReal expand in San Francisco to cater to the new tech elite.
- The people getting rich off AI are spending big on some distinctly analog status symbols
AI-driven wealth creation is leading to a spending boom among new millionaires and billionaires, with luxury items like high-end watches becoming popular status symbols. Founders and employees cashing out equity are investing in analog luxuries such as Cartier's Baignoire and rare mechanical watches from brands like Patek and Rolex.
- Smash-and-grab burglars target luxury resale shop in West Hollywood
Burglars used a pickup truck to crash into The RealReal consignment shop in West Hollywood and stole clothing and merchandise. The incident occurred at around 1:30 a.m. on Melrose Avenue and La Cienega Boulevard. The storefront's glass was shattered during the smash-and-grab burglary.