DossierENTITY

premiumization

Coverage of premiumization in the Nexus archive.

Earliest in view: Jul 19 · 07:00 UTCMost recent: Jul 19 · 07:00 UTC

Co-mentioned in this coverage

Recent coverage

BUSINESSJul 19 · 07:00 UTCFORTUNE
How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight
United Airlines increased fares through a 'premiumization' strategy, offering better seats and amenities to drive a 16% rise in second-quarter operating revenue to $17.7 billion. The airline and Delta Air Lines compete to elevate the flying experience with premium services, while fuel costs and fare increases have made passengers less price-sensitive.