Dossier
Skiplagged
Coverage of Skiplagged in the Nexus archive.
- How United’s ‘premiumization’ strategy got passengers to swallow higher airfares without a fight
United Airlines increased fares through a 'premiumization' strategy, offering better seats and amenities to drive a 16% rise in second-quarter operating revenue to $17.7 billion. The airline and Delta Air Lines compete to elevate the flying experience with premium services, while fuel costs and fare increases have made passengers less price-sensitive.