personality rights

The Delhi High Court discussed the distinction between defamation and criticism in a case involving Raghav Chadha seeking protection of personality rights. It referenced a precedent in the Shashi Tharoor case, where the court safeguarded Congress leader's personality rights due to his unique speech and demeanor.

AI-generated deepfakes and fake endorsements have prompted Indian celebrities, including cricket stars and Bollywood actors, to seek legal protection for their name, image, and likeness. Courts are increasingly recognizing personality rights despite India lacking a dedicated statute, with the issue gaining attention after Sunil Gavaskar's case.