Dossier
Sunil Gavaskar
Coverage of Sunil Gavaskar in the Nexus archive.
- AI deepfakes expose legal vacuum in India’s celebrity rights protection
AI-generated deepfakes and fake endorsements have prompted Indian celebrities, including cricket stars and Bollywood actors, to seek legal protection for their name, image, and likeness. Courts are increasingly recognizing personality rights despite India lacking a dedicated statute, with the issue gaining attention after Sunil Gavaskar's case.