Dossier
nutritional guardrails
Coverage of nutritional guardrails in the Nexus archive.
- Why Taco Bell is beefing up its protein offerings
Taco Bell plans to test a new Protein Power menu in some US stores this summer to align with new nutritional guardrails and promote a healthier image. CEO Greg Creed highlights growing consumer demand for protein focused on performance, targeting the chain's young, male-skewed clientele.