BUSINESSAug 3 · 17:40 UTCQUARTZScott Smith

Why Taco Bell is beefing up its protein offerings

Taco Bell plans to test a new Protein Power menu in some US stores this summer to align with new nutritional guardrails and promote a healthier image. CEO Greg Creed highlights growing consumer demand for protein focused on performance, targeting the chain's young, male-skewed clientele.

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Mentioned

Taco BellorganizationGreg CreedpersonProtein Power menutopicnutritional guardrailstopicperformancetopicUS storesplaceyoung male-skewed clienteletopic

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