Dossier
menu innovation
Coverage of menu innovation in the Nexus archive.
- McDonald's is rolling out a new growth strategy to win over diners as competition heats up
McDonald's is introducing a new growth strategy called McDonald's > NEXT, focusing on menu innovation, restaurant design, and automation. The strategy was unveiled at the company's biennial Worldwide Convention as competition in the industry intensifies.
- Starbucks says afternoon traffic is rising as turnaround starts to take hold
Starbucks reports rising afternoon traffic driven by menu innovation as CEO Brian Niccol aims to transform the chain into an all-day destination. The company attributes the surge to its turnaround strategy.