Dossier
Brian Niccol
Coverage of Brian Niccol in the Nexus archive.
- Starbucks’ shifting ‘center of gravity’ worries WA officials
Starbucks' new office in Tennessee has raised concerns among Washington officials, as shown by a meeting between Governor Bob Ferguson and Starbucks CEO Brian Niccol.
- Starbucks says afternoon traffic is rising as turnaround starts to take hold
Starbucks reports rising afternoon traffic driven by menu innovation as CEO Brian Niccol aims to transform the chain into an all-day destination. The company attributes the surge to its turnaround strategy.