Dossier
daycap trend
Coverage of daycap trend in the Nexus archive.
- Home cocktail maker says Gen Z isn't giving up alcohol — they're changing how they drink
Gen Z is reshaping the alcohol industry by prioritizing quality over quantity, with a 2025 Gallup poll showing 54% of U.S. adults now consume alcohol, the lowest rate in 90 years. Bartesian, a home cocktail machine company, highlights this shift as consumers seek premium, at-home cocktail experiences using real ingredients.