NielsenIQ
Coverage of NielsenIQ in the Nexus archive.
- Americans still crave protein despite record beef prices as expert reveals the 'healthiest burger'
Americans continue to prioritize protein consumption despite record beef prices, with 70% seeking more protein in their diets. Experts emphasize that the 'healthiest burger' depends on individual health goals, noting that beef, poultry, seafood, and plant-based options all have roles. Beef prices reached $9.64 per pound in April 2025, up 14% year-over-year.
- Gen Z turns on classic snacks, forcing major grocery shake-up: 'They don't trust them'
Gen Z and Gen Alpha are driving a shift in snack preferences, favoring simpler ingredients and more nutritional benefits, leading to a major shake-up in the grocery industry. Thirty-five percent of parents prioritize natural ingredients, while 34% seek high-protein options. This change is pushing brands to rethink their ingredients and marketing tactics.