Dossier
countertop
Coverage of countertop in the Nexus archive.
- Inside Ikea’s big bet on humans in the age of AI
Ikea is using AI to handle routine customer service tasks while retraining 8,500 call center employees to focus on complex customer queries and sales-driven design consultations. The company emphasizes human interaction as a revenue driver, leveraging human skills to solve intricate customer requests like custom countertop designs.