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Melanie Lindell

Coverage of Melanie Lindell in the Nexus archive.

Earliest in view: Jul 30 · 07:00 UTCMost recent: Jul 30 · 07:00 UTC
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  • BUSINESSJul 30 · 07:00 UTCFORTUNE
    Inside Ikea’s big bet on humans in the age of AI

    Ikea is using AI to handle routine customer service tasks while retraining 8,500 call center employees to focus on complex customer queries and sales-driven design consultations. The company emphasizes human interaction as a revenue driver, leveraging human skills to solve intricate customer requests like custom countertop designs.

Melanie Lindell · Dossier · The Nexus