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big brand

Coverage of big brand in the Nexus archive.

Earliest in view: Jun 5 · 08:42 UTCMost recent: Jun 5 · 08:42 UTC
Co-mentioned in this coverage
Nikeorganization1zeitgeisttopic1
Recent coverage
  • BUSINESSJun 5 · 08:42 UTCTHE ECONOMIST
    Nike can’t just do it any more

    Nike is attempting to recapture the zeitgeist but faces challenges in maintaining its cool image as a big brand. The article questions whether large corporations can remain culturally relevant.

big brand · Dossier · The Nexus