Wingstop
Coverage of Wingstop in the Nexus archive.
- KFC's design chief says brands are too obsessed with Gen Z
KFC's design chief, Christophe Poirier, argues that brands should avoid over-focusing on Gen Z and instead target broader audiences through evolving strategies. The company's new product line includes sauces like Chimichurri Ranch and Hot Honey, as well as Kwench beverages with boba and shakes, aiming to appeal across generations.
- KFC's Colonel is getting a glow-up
KFC is undergoing a global brand overhaul with new logo, packaging, menu upgrades, and restaurant redesigns to modernize while preserving nostalgic elements. The strategy aims to boost customer experience and compete with rivals like Chick-fil-A and Popeyes, particularly in the US market where sales remain stagnant despite global growth.
- Wingstop Sinks as Fewer Diners Feasted on Fast-Food Chicken
Wingstop's sales have declined due to a decrease in customers dining on fast-food chicken. The article highlights a Wingstop location in Brooklyn, New York, as an example of the drop in foot traffic.