Will Ahmed
Coverage of Will Ahmed in the Nexus archive.
- STAT+: FDA drops enforcement against Whoop after it tweaks blood pressure feature
The FDA notified wearable company Whoop that it would not pursue further enforcement against its Blood Pressure Insights feature after the company made adjustments. In July 2025, the FDA warned Whoop for releasing the feature without clearance, arguing it functioned as an unapproved medical device. Whoop claimed the feature was intended for wellness use, not medical diagnosis, and its CEO criticized regulatory overreach.
- 36-year-old's fitness company was 'a week away' from bankruptcy—now it's valued at $10.1 billion
Will Ahmed's fitness company, Whoop, was nearly bankrupt but is now valued at $10.1 billion. Founded by Ahmed, it was born from his focus on tracking fitness and recovery as a college athlete.
- Nike criticized for walking back Boston Marathon ad following ‘pace shaming’ backlash
Nike faced backlash for a Boston Marathon ad that read 'Runners welcome. Walkers tolerated,' which critics accused of 'pace shaming.' The company removed the ad and emphasized inclusivity, but the controversy sparked divided opinions, with some defending the ad as marketing and others condemning it as exclusionary.