Update

Kim Kardashian used her failure to pass the California bar exam as a marketing strategy for her cofounded energy drink brand Update, humorously addressing the setback in a promotional ad. The campaign features her joking about not passing the bar exam while promoting the product, with other companies like Astronomer and Burger King also employing similar tactics to leverage criticism or setbacks for marketing purposes.

Philips is offering free replacements for smart lighting hubs that were rendered inoperable by an update. The company is also rolling out a newer update to prevent the issue.