Dossier
Astronomer
Coverage of Astronomer in the Nexus archive.
- Kim Kardashian is using her bar exam failure to sell energy drinks
Kim Kardashian used her failure to pass the California bar exam as a marketing strategy for her cofounded energy drink brand Update, humorously addressing the setback in a promotional ad. The campaign features her joking about not passing the bar exam while promoting the product, with other companies like Astronomer and Burger King also employing similar tactics to leverage criticism or setbacks for marketing purposes.