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Travis Percy

Coverage of Travis Percy in the Nexus archive.

Earliest in view: Aug 11 · 12:00 UTCMost recent: Aug 11 · 12:00 UTC
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  • BUSINESSAug 11 · 12:00 UTCBUSINESS INSIDER
    TikTok is for the creator middle class, but top earners favor Instagram

    A survey suggests that while TikTok remains important for early career growth, top earners and creators making over $250,000 find Instagram to be more lucrative and organized for brand deals. Although TikTok ranked first overall (52%) for posting branded content, high-earning creators showed a marked preference for Instagram (60%). Overall, respondents valued Instagram ahead of TikTok when considering long-term potential for building a business.

Travis Percy · Dossier · The Nexus