TikTok is for the creator middle class, but top earners favor Instagram

A survey suggests that while TikTok remains important for early career growth, top earners and creators making over $250,000 find Instagram to be more lucrative and organized for brand deals. Although TikTok ranked first overall (52%) for posting branded content, high-earning creators showed a marked preference for Instagram (60%). Overall, respondents valued Instagram ahead of TikTok when considering long-term potential for building a business.