Dossier
The Shade Room
Coverage of The Shade Room in the Nexus archive.
- California influencer disclosures offer a glimpse at how secret money distorts American politics
California gubernatorial candidate Tom Steyer's campaign paid over $500,000 to social media influencers like The Shade Room and Foos Gone Wild to promote his candidacy, revealing a trend in modern political campaigns leveraging content creators. These disclosures highlight gaps in federal oversight of political spending on digital platforms.
- Tom Steyer pays $75k to Foos Gone Wild and The Shade Room to juice trailing campaign
Tom Steyer paid $75,000 to social media accounts The Shade Room and Foos Gone Wild to promote his presidential campaign and "progressive billionaire" messaging. The payments represent an effort to boost his trailing campaign through influencer and social media partnerships.