Targeted Advertising
Coverage of Targeted Advertising in the Nexus archive.
- ‘Creepy’ Listening Tool for Targeted Ads Didn’t Actually Work, FTC Says
Three firms will pay nearly $1 million to settle FTC allegations that they fraudulently sold 'Active Listening' technology claiming to tap phones for targeted advertising. The FTC determined the technology was non-functional and the companies were essentially selling overpriced email lists to customers.
- Is your phone listening to you?
The article questions whether phones are eavesdropping through targeted ads that match user conversations. David Pogue investigates the phenomenon of unusually specific advertisements.
- Is your phone listening to you?
The article questions whether phones are listening to users through highly-targeted ads, with correspondent David Pogue investigating the technology behind such advertising. It explores the accuracy of ads appearing after mentioning products, raising privacy concerns.
- Remove your personal info from the web — stop it from coming back
The article discusses the challenges of removing personal information from data brokers and people search sites, highlighting how these entities profit from maintaining data. It recommends using data removal services or step-by-step guides to mitigate risks of identity theft and data exposure.